I guide students in deciding whether their products are winning or losing market share by walking through the Perceptual Map, segment ideal spots, and Customer Survey Scores in the Courier. You can bring pricing questions, repositioning plans, or sales forecast challenges to discuss.

My tutoring and teaching areas are building accurate marketing decisions through Customer Buying Criteria for the Traditional, Low End, High End, Performance, and Size segments, and forecasting demand so production and inventory stay in balance.

Degree:

MBA in Marketing; BBA.

Experience:

I have 9 years of experience helping students set prices, promotions, and sales budgets in Capstone and Foundation, and using the Advanced Marketing Module when assigned. My sessions include R&D repositioning of Performance and Size, MTBF settings, Product Age targets, and market share analysis.

I support students with marketing-lead roles, segment strategy, and simulation reports by improving forecast accuracy and positioning logic.