European University classrooms are a real mix of nationalities. That shows in the assignments too. You are often asked to compare two or three countries and back every point with data. I help with both the analysis and the writing. The areas I tutor most:

– International Business and Global Strategy, including entry modes, FDI, joint ventures, Porter’s Diamond, CAGE, and the Uppsala model
– Corporate Finance and Accounting, including ratio analysis, NPV, IRR, WACC, capital budgeting, and currency risk
– International Marketing and Digital Business, including STP, the 7Ps, global branding, and digital marketing plans
– Leadership and cross-cultural management, using Hofstede and GLOBE
– Research Methods and the final thesis, from proposal to final chapter

I pull market data from Statista, Euromonitor, the World Bank, and IMF reports, because lecturers expect proper sources. For digital modules, I show students how to use Google Analytics and SEMrush data in a marketing plan. Before anything goes on Moodle, we read it against the brief and the marking rubric together.

Degrees:
– MSc International Marketing
– BA International Relations

Experience:
I have been tutoring European University students for 14 years now. Some study in Barcelona, Geneva, or Montreux, and others study online. The task I see most is the market entry report. We start by choosing the right model, which is usually CAGE or Uppsala. After that we do a PESTLE and Five Forces analysis for each country. Hofstede usually comes in when we get to culture. Finance students mostly ask about ratios, WACC, and investment appraisal in Excel. Country risk and exchange rates cause a lot of confusion, so I spend extra time there. Marketing students need help with segmentation, targeting, and campaign budgets. I also help a lot with group projects and presentations. For the thesis, we work on structure and the literature review first. Then we move to survey design and SPSS or NVivo analysis. I read every chapter against the university’s thesis guidelines before it goes to the supervisor.